I have always been a devoted fan of Animal Crossing. My journey with the series began with the 3DS game “Animal Crossing: New Leaf,” which I played religiously from the moment I got my hands on it in first grade. Naturally, when “Animal Crossing: New Horizons” was released in 2020, I was more than ready to dive back into the world of charming villagers and immersive gameplay. Years later, it comes as no surprise that my first visit to the New England Aquarium was inspired by a special collaboration with my favorite game.
In recent years, Animal Crossing expanded its reach beyond the virtual world, making a splash in real-world venues. One of the most exciting partnerships has been between Animal Crossing and several aquariums across the United States. Originally launched in collaboration with the Seattle Aquarium, this unique initiative has since traveled to various aquariums, including the New England Aquarium. This collaboration brings the whimsical charm of Animal Crossing into the physical world, offering visitors an intriguing and interactive experience which mixes the game’s beloved characters with the educational and conservation-focused mission of the aquarium itself.
As I explored the aquarium, I was excited to see familiar faces from the game scattered throughout the exhibits. The most notable of these was Blathers, the in-game museum curator known for his vast knowledge of fossils, fish and bugs (and, humorously, his aversion to insects). Informative placards were placed in exhibits, which featured Blathers’ commentary and provided additional insights into the marine life on display. These placards not only served as a fun nod to fans of the game, but they also added an extra layer of educational value to the visit. It was clear that this collaboration was thoughtfully designed to enhance the aquarium experience for both seasoned Animal Crossing players and newcomers alike.
In addition to Blathers, the aquarium featured various Animal Crossing “easter eggs” scattered throughout the complex. One of the most delightful surprises was discovering Gulliver, the lovable seagull character famous for randomly washing up on beaches, perched on a ledge above the penguin exhibit on the first floor. When I later asked an aquarium representative about it, I learned that Gulliver actually moves to different locations throughout the museum depending on the day. So, when you visit, keep an eye out — he might be in a completely new spot! The aquarium also set up life-sized standees of Animal Crossing characters along the visitor paths, creating perfect photo opportunities. However, the partnership between Animal Crossing and the New England Aquarium wasn’t just about adding a fun twist to an aquarium visit — it was a carefully curated experience that celebrated both marine conservation and the playful world of the game. The aquarium’s gift shop featured specific Animal Crossing merchandise: from plush versions of the villagers to branded t-shirts and accessories, fans of the game had plenty of options to take home a piece of the experience.
During my visit, an aquarium representative explained that the partnership with Animal Crossing was designed to attract a broader audience, especially younger visitors who might already be fans of the game. For families visiting with children, the collaboration provided an added layer of excitement, encouraging kids to engage more deeply with the exhibits and potentially sparking an interest in marine biology. She also emphasized that the collaboration could introduce fans of the game to the aquarium’s mission of conservation and education, creating a meaningful connection between the virtual and real worlds.
Beyond the Animal Crossing experience, the representative highlighted various opportunities available for college students at the aquarium. The New England Aquarium offers a range of volunteer and internship opportunities, perfect for students looking to gain hands-on experience in marine science, education or conservation. Students have a variety of ways to get involved, from assisting with animal care to participating in educational outreach programs. These opportunities provide a unique chance to contribute to the aquarium’s efforts while also gaining valuable skills and experience in a real-world setting.
My visit to the New England Aquarium was an unforgettable experience, enriched by the delightful fusion of Animal Crossing and marine life. The combination of interactive elements, educational content and the beloved characters from Animal Crossing made for a truly immersive experience. My love for Animal Crossing led me to discover not only Boston’s fantastic New England Aquarium, but also new ways to make a difference in the world around me. This collaboration is a shining example of how gaming and real-world institutions can come together to create something truly special.
Contact the editors responsible for this article: Norah Catlin, Ivy Buck
